Tuesday, August 23, 2016

Laugh? I nearly died





‘Light-hearted’ ads hope to spark rethink on depression and anxiety

New mental health marketing campaign and online quiz hopes to connect British Columbians with help.

By: David P. Ball Metro Published on Mon Aug 22 2016

Is it a problem if you’re so stressed at work that coffee mugs shatter in your hands — or if you burst into tears every morning when the toaster pops?

Probably, according to new ads created by Vancouver’s Rethink Communications for TV and radio.

The spots are part of a marketing campaign the outside-the-box agency created for the Canadian Mental Health Association B.C. division.




The Bounce Back Today campaign’s hope is to spark some chuckles and chats about depression and anxiety around water coolers and kitchen tables — but more importantly, to help people catch “problems” before they worsen, CMHA B.C.’s senior policy and research director said.

“We want to help activate awareness in people about the symptoms of when mood and anxiety might be outside the norm,” Jonny Morris told Metro in a phone interview, “and to seek help.”

The ads were “designed to help people in a playful but not caricatured way,” he explained, and launched thanks to CMHA B.C. winning the BC Broadcasters Association’s Humanitarian Award — valued at $1 million of advertising airtime for a charity.

"We hope that the advertising campaign will connect with those for whom mental health is not even on their radar," said CMHA B.C.'s CEO Bev Gutray in a statement.

While an admittedly “light-hearted” approach to a national crisis such as mental health might seem counter-intuitive — depression affects one in nine British Columbians, and anxiety one in five — Morris said the ad creators were careful to pull off the gags without mockery or stigma.




“The old-school drive-home-a-hard-message advertising isn’t necessarily as effective any more,” he said. “We want to inspire dinner table and kitchen conversations so we struck a light hearted tone, but the actual light-heartedness isn’t directed at mental illness.”

The campaign draws visitors to an online quiz about their mental state, and also offers fact-sheets, tips on maintaining wellness, and encouragement to speak to a doctor for help — part of CMHA’s existing Bounceback initiative, which is funded by the B.C. government.

“Doctors are the gateway or door to the program,” Morris explained.

Rethink Communications’ previous campaigns include anti-oil tanker ads that leeched black ink when it rained, and creating a Canadian passport-activated free beer fridge for Molson that toured Europe in the lead-up to the Olympics in Russia.

For more information, visit the Bounce Back Today campaign's website.




I guess I should give this a chance. But I don't want to.

Don't want to.

This article brings it home to me that our dread of mental illness is still so great, we now have to resort to "gags" to make it palatable. Like whistling in the dark, laughing in the face of dread (or a dreaded, stigmatized illness) is supposed to make us feel better. Or, perhaps, more distanced.

I sense desperation here. Some advertising company was brought in and told, "For God's sake, HELP us make this subject less distasteful to people! Make it so they can at least say the word ment - . Men - men - MENTAL."


So they take (in their words) a "light-hearted" and "playful" approach, depicting mental illness in all sorts of droll, entertaining ways. The misery/hopelessness/grinding anxiety gags are piled on, but it has a weird feeling to it. A "we're not really SERIOUS about this, folks. . . " Because you can't be serious about a thing like mental health. Can you?


The approach is bizarre, kind of like the old "has this ever happened to you?" Ronco infomercials from the '70s. There's something droll about it, all right, kind of like an Allerest commercial where a person streaming with snot is sitting next to a mountain of balled-up tissues. This is "toy" mental illness, obviously, the cartoon/commercial version, because if it was the real thing - well, you'd have to be pretty callous to laugh at someone who's just slashed their wrists. 





Even the name of the campaign, Bounce Back Today, is more reminiscent of a trampoline (or dryer sheets?) than regaining one's mental health, a process which generally speaking is extremely slow and excruciatingly painful. There is no "fun" mental illness, no matter what the ignorant masses claim. But I would imagine someone in a boardroom dreamed up this idea to put a less-horrific or at least less-distasteful face on the Canadian Mental Health Association's dire mandate, a facelift for an agency that has to deal with whack jobs and writeoffs every day.

I don't know, I always get angry when I see a shallow or desperate or overly-corporate-flavoured approach to a serious subject like this one. Yes, people have trouble talking about mental health "around the water cooler" (and never mind that water coolers haven't existed since about 1949). But guffawing around the water cooler doesn't make things much better. 






It's about at this point that the statistics are trotted out. Blah out of every blah Canadians has a serious case of blah. But it's pain we're talking about, the sort we can't even share. Being sick isn't the issue. The right kind of sick (cancer of any variety) automatically makes you a hero, a "warrior". Even garden-variety stuff will elicit sympathy from co-workers: "Ohhhh, you poor thing."

It's still better to tell them you're off with the flu or meningitis or ANYTHING other than depression. Depression will get you ". . . oh." Or silence. Or maybe even a furtively-whispered, "Don't worry. I won't say anything."

So is raucous laughter/"gags" shared around the water cooler meant to improve the situation, or what? I'm not saying "don't run ads". I'm not saying "only run bleak ads that show morbid self-pitying complainers at their gloomy worst". But what about the popular culture's depiction of cancer? Cancer "warriors" are always depicted as courageous, plucky, and full of hope, even with bald heads. A couple of generations ago, they were hiding in the shadows. My mother's generation would not even say the word.






Something changed in the interim, but I never once heard anyone guffawing about it. I never heard anyone even suggest that the "answer" to the stigma around cancer was a humourous ad campaign showing people playing at having cancer in a lighthearted, wacky, fun way. Oh, that chemotherapy: pesky stuff! But say, didn't I save a lot on hair care products this year? (Frenetic dance showing bald people throwing confetti in the air). And by the way, have you seen my colostomy bag? (chicka-boom).

It never occurred to anyone, not even the most hard-boiled, mercenary ad execs, to try to make cancer "cute". And yet, somehow or other, in the past few decades, everything changed. We can not only talk about cancer but marvel at and celebrate the survivors and the warriors and those who saw it through to the end.

Why isn't that happening here, with this issue, now?

This thing filled me with such dismay that I choked on it. I could not even watch the videos right away. I had to work up to it, then it was just as bad as I thought it would be. Worse. I watched one with the sound off and had a helpless, powerless, gutted feeling. I realized we have not made ANY progress at ALL in this area, that we have, in fact, gone backwards and may continue to do so. This is all just so shallow, so trivial, so dismaying! When I realized the agency who made these ads was also responsible for making a free beer fridge for Molson, not to mention some ad campaign about oil tankers, it made me wonder why they don't use human beings for these things. Lots of people are now on the point of wanting to talk about their experiences with mental illness. Why not use them?






Simple. The dread, the abhorrence and even contempt is just too great, though no one will admit it. We would be more honest if we went back to locking people up in wooden cribs like in Amadeus. But hey, there's a national crisis on, and nothing we've tried so far has worked! For some reason, trying to help those poor blighted souls hasn't made much difference, nor are they showing us any gratitude either. A national crisis calls for extreme measures. And when you think about it - or stop thinking about it - or pull back so far that you can barely see it - hey, this issue really IS pretty funny! 




Laugh? I nearly died.



POSTSCRIPT. I did hear back from the good people who waged this unusual, if desperately misguided "mental health awareness" campaign. I won't reproduce their email to me because it is basically party line, and I've heard it all before. But I will share with you my email response.

I do appreciate your prompt and detailed reply. But the ads are just too flip. I don’t think they are going to accomplish the things you’ve talked about here. They seem almost silly and are pretty close to mockery, the kind of thing you’d see on a sitcom. I’m reminded of The Big Bang Theory where Raj broke up with yet another girl friend, and sat there stuffing his face with junk food, not changing his clothes, etc., very much like the man pictured in the depression ad. The audience sure thought it was funny. So what’s the message – if you don’t get help when you’re a little down, soon you’ll be sitting around in your jammies stuffing your face all day, not shaving, fat, with pizza boxes all over the floor? Is this cartoonish image meant to represent serious depression?





I think it would be much more effective to do short spots where people talk about their experiences, how you can live through mental illness and work hard to regain your health and enjoy life once again. It could be lighthearted. I can’t think of anything more lighthearted than a real person talking about regaining their joy. I watched my brother die of schizophrenia (the life force was sucked out of him, then he died in a fire), and the system could not have failed him more catastrophically. There is some sort of huge gulf between “this” and “that”, between a man crying into a pop-up toaster and a man dying in a burning squat. It’s like another planet. I can’t connect the dots at all.


 


Now that I’ve had some time to reflect, I have to say that some of the images in the ads are downright disturbing. You really lost me with the image of the woman peering anxiously through the blinds. Funny? that she’s afraid to leave her house? And if it isn’t that, what is it? And how are we supposed to feel? That idea of “hey, if you’re a LITTLE afraid to go out, that’s fine. But if you’re a LOT afraid to –”. These are very puzzling, even confusing messages for a mental health-improvement or awareness campaign, and I just can’t see where it will add anything significant to the debate/conversation/struggle. “New” or “different” isn’t necessarily “better”, and trying to be a little more hip or catchy can be a disaster. As I said in my blog post, we honour and celebrate cancer survivors, but don’t create “gags” about them because it is the least funny thing in human experience to die before your time, whether of cancer or a gunshot to the head.
So much needs to be done here, but not like this. I am not sure if these ads were tested or not, but they should have been, by a large sample of people who have been in the trenches of experience.  Ask them how it affects them, if it feels authentic and helpful, if it represents what the real concerns are. Often there is this sense that if you “just get people talking about it”, it makes some sort of difference. I can tell you that it does not. People talk about Donald Trump constantly, and it is NOT helping! In fact, it is just helping HIM to gain more of a stranglehold over the media and the public. Talking and enlightenment are very different things.



Though it seemed to take a million years, finally we saw Clara Hughes take matters into her own hands and bike across Canada – alone. She’s the Terry Fox of her times. But where are all the others? The tshirts and walks and public events are very slow to get off the ground, because the public still recoils, or else goes blank and does not see why they should have to care (let alone give money). But this is what we need! Some say the Cancer Society has “played” the public with their slick campaigns which tug on people’s emotions. On the other hand, cancer is permanently out of the closet now, and it will never go back to the way it was. Mental health issues are about where gay issues were in 1970. We haven’t even had our Stonewall yet. Meantime, we get misguided things like this ad campaign. Is it better than nothing? I’m not sure. If people don’t see the relevance, they’ll click it off the way they do with thousands of other distractions.  I do hope you will try something more authentic and less flip in the future. Do something that will really grab people. Don’t go to some slick ad agency – find someone who really knows how to make powerful, effective spots that touch people’s emotions.  I am getting too old to expect to see significant change about this issue in my time, but I will continue to hope for it.




Monday, August 22, 2016

"In the winter of our lives": Let's call God!





I live for old KTel, Ronco and Popeil ads, but this is the first time I've seen an infomercial for a phone that will connect you to God.

Or someone. Or something.

It's pretty vague what this product actually does, and my suspicion is that it does nothing. The YouTube description admits the product was never even manufactured, let alone sold. I'm not sure what Omnitel is, so I think I'll go look it up right now. . . not sure I'll find anything.


Omnitel   From Wikipedia, the free encyclopedia



Omnitel
Industry Mobile network operator,Internet services operator
Founded 1991
Founder Juozas P. Kazickas and Viktoras Gediminas Gruodis
Headquarters Vilnius, Lithuania

Area served Lithuania

Key people Kęstutis Šliužas, CEO
Owner Telia Company - 100%
Parent Telia Company
Divisions none
Website www.omnitel.lt

Omnitel, a member of Telia Company group, is one of the largest telecommunication companies in the Baltic states.
History

Founded in 1991 by Juozas Kazickas as Litcom, Omnitel was Lithuania's first private telecommunications company. In August 2004, Omnitel was acquired by TeliaSonera.

Omnitel was the first network operator in Lithuania to launch GSM services (in 1995) and one of the first companies in Europe having introduced packet data transfer technology GPRS (General Packet Radio Service) in its network. Omnitel, the first in Lithuania to start the commercial 3G services in 2006, which was followed by the highest speed mobile internet HSDPA.

Omnitel is also the former name of Vodafone Italy.




I realize from having known a number of East Europeans over the years that the paranormal is very, very big in that part of the world. But this still seems like a stretch.

The description of Omnitel seems very technical and all, but when I fall into the land of techno-gobbledygook, I sort of glaze over. Not only that: this Big Jim Hogarth is non-existent! MY internet footprint far surpasses his, and let me tell you, that is a feat. He seems to be nowhere, and all I could find on a Google search was William Hogarth:




Not the same guy.

It could be that the use of the name Omnitel is coincidental, because it looks to me that this Telephone to Glory predates the tech revolution. It just has a catchy-sounding name. Or did those folk in Lithuania have some distant memory of talking to God on their rotary phone?

That's about all there is on this thing, and I know it's not very much - but I love that reference to "in the winter of our lives". I'm not sure what that means when you're, like, 42.






The God Phone - Trailer from Calavera on Vimeo.


BUT WAIT, THERE'S MORE!

I'm not sure, but I think I embedded about half of this Vimeo clip from a movie called The God Phone. It might not play, but I did it. This was a real movie that played at some sort of film festival in Idaho or somewhere, and won some kind of award or other - wait, wait, I just found this:




Fiscal Sponsorship

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The God Phone

About the Project
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The God Phone is a short film from Calavera, a New York based production company founded by Brett Potter, D. C. Marcial, and Grant Curatola while attending New York University's Tisch School of the Arts Film & TV Program in 2008. The God Phone has recently been awarded the prestigious Panavision New Filmmaker's Grant.

Sponsorship is inactive or expired. Fractured Atlas cannot accept donations for the purposes of The God Phone at this time.




And this, from IMDB which lists everything ever made, including your Super 8 home movies from 1979:

A down-and-out infomercial pitchman accidentally discovers the ultimate As-Seen-On-TV device.

Director: Dean C. Marcial (as D.C. Marcial)

Writer: Dean C. Marcial (as D.C. Marcial)

Stars: Mark Rosenthal, Xanthe Elbrick, Peter Maloney

Somebody took that idea and ran with it. Where, we do not know.

Poco Car Show 2016: my slide show!




A little gif-slideshow I put together from photos of the car show. Oh GOD how I love old cars! I don't know what it is about them. I get a sort of yearning, a jones for them, even though I don't drive and really have no desire to own one or even work on one.

So, isn't this a much better way to display my photos than just splashing them on the page? In a way, yes. In other ways, not so much. If you want to linger on one of them, you have to wait until it comes around again.

These are not a representative sample of the makes, models and years displayed this year. They're categorized as Ones I Like/ones-that-came-out-OK technically as the sun went in and out and it threatened to rain. A few of them were just shockingly gorgeous, and the grotty black 1927 Model T was a crank job, one of the few I've ever seen.

SO, if you want to see a few of these again. . . just the nicest ones. . .



















Sunday, August 21, 2016

The Wizard of Old




This is from the first film incarnation of The Wizard of Oz (1910). I just found out that some film historians believe Dorothy is played by none other than Bebe Daniels, Harold's first leading lady. This was several years before they teamed up in about 1914. Looking at her, her facial expressions, body language, etc., yes, I think it is her. What I love about this scene is how cuddly and adorable the lion is. The other characters are kind of strange. The movie lasts all of 13 minutes and I plan to post the whole thing, but it's Sunday and I'm going to the car show.


Ozzity





Perked and jerked: sexual innuendo in coffee commercials




This blog is quite gif-heavy, but probably you've noticed that. If they work all the time, your computer is better than mine. I keep trying to cut back. It's just that I find so many sublime images in early TV advertising. Once the ad execs had broken out of the prison of "radio with pictures", it was full-on seduction. 

This lady, I've seen her before somewhere, and it looks to me as if they slipped a little something into her coffee before filming this. Back when I could make gifs in slow motion (Gifsforum, come back to me!), this one reeeeaaaaaallllly looked strange. 




Only in cigarette ads do you see this kind of bliss. In fact, coffee and cigarettes usually go together in these things. I just saw one depicting a man and his wife smoking at the breakfast table. The announcer intoned, "Ahhhhhh, the first cigarette of the day!"







1950s ads had a certain kind of zany, almost surreal animation in them. This one has just a tinch of Georges Melies in it, a celestial quality. The zooming-in-to-your-face quality of early TV advertising is very much in evidence here. Things had to explode on the screen to get your attention.




I think this is simply beautiful! Maxwell House had some of the most innovative ads, especially the early ones before the celebrities took over. The plain white oval coffee cup was their trademark, but panning down the row of gleaming, steaming, brimming cups is a stroke of genius.




But that's not what this post is all about. It's a Compare and Contrast. This is from  a Maxwell House ad trying to convince the consumer that Instant Maxwell House tastes just as good as "perked" coffee. (And if you remember that stuff, you should get a lobotomy to forget it.) 






These two are for Pream coffee creamer. There were dozens of Pream ads, and I've giffed a lot of them simply because I love them so. But this one - I can't really comment, except to say ad execs back then must have thought it was perfectly innocent. Do we have dirtier minds now? I just don't know.

Spurting coffee is one thing. Even spurting coffee splashing out at you and hitting the glass and running and bubbling its way down. But spurts of Pream in a bucket are just too explicit. If this is meant to represent someone milking a cow, then it goes against the laws of gravity! A cow's udder spurts milk, all right, but unless the teat is twisted around backwards (poor cow!), the milk goes DOWN, not sideways. The second image is, in some ways, worse. It just begs for certain questions: why is an elephant like a Seiko watch? Oh, I won't answer that one, but it has something to do with coming in quartz.


Saturday, August 20, 2016

I love, love, LOOOOOOVE this!





The Oldest Pants: or, just go shopping, will you?




Just wanted you to know that they've found the oldest pants. Or at least they think they've found the oldest pants. Who are "they"? Just ask the good folk at The Vintage News. Or don't. It won't make any difference. The research on this site (I go on their Facebook page when I'm supremely bored or wish to numb my mind) is questionable at best, slipshod at worst, and the writing - . It is as if somebody handed in their Grade 7 history assignment a little too early and should have spent a bit more time learning spelling and grammar. And maybe doing a little research.




But this is what passes for information in the information age. It's a kind of National Geographic for the who-really-cares-if-it's-true set. A Ripley's Believe It Or Don't. This-here is only part of an article about Really Old Clothes They Found Somewhere. "They" found 10,000-year-old shoes in Oregon, lace-ups that look almost modern, and the article said NOTHING about the source of them, the provenance, who made them, who wore them - nothing! This is because when we are on the verge of learning something, they quickly pull us out of danger. At times, as with the last item on this short-but-not-short-enough list, you know you've slipped sideways into "come-on-you're-pulling-my-leg" territory.

What I like most about this site is that nearly every sentence begins with "researchers say". Kind of like "studies show", or "sources reveal". Lots of latitude there. But I kind of like the pants. They remind me of Otzi's pants. . . and you know how I feel about Otzi.

The Vintage News Oldest Pants




Oldest pants

These pants were found in the Yanghai tombs in China in 2014. Despite how much they were worn and how old they are, they were found in great condition. Researchers believe that the pants were custom made by the separate weaving of pieces of cloth for the legs and crotch area. The pants also have geometric designs which was woven directly into the fabric. Researchers say that the pants like these had been popular among equestrian tribes in the region around 4,000 years ago.

I am glad to find out that the geometric designs "was woven directly into the fabric" rather than ironed on or appliqued or maybe punched in with one of those rhinestone-and-stud-installing doohickeys made by Ronco.

I'm also happy to hear that "the pants like these" were so popular with "equestrians". All those people at the Olympics, the ones going over the jumps right now? They should be wearing these.

And another thing. "Tribes" covers a lot of ground. It could be just about anybody.





Oldest socks

Dating from 300-500, these were excavated from Oxyrhynchus on the Nile in Egypt.

These socks date back to around 350 and 420 AD. They are considered to be Romano-Egyptian and were found in a burial ground in an ancient Greece colony in the late 1800s.






They are considered alien socks, or lobster toes, because the wool socks were knitted in bright red and have a split toe, possibly because they were worn with thong sandals. They were knitted with a rare stitch called Nalbindning, or single-needle knitting.





SINGLE-NEEDLE KNITTING. OK. You just take a piece of wool and a knitting needle and they kind of bash against each other until the sock is done.

I have found out who wore these: it's either Big Bird or this thing, whatever-it-is, above. The "alien socks"and "lobster toes" are just too bizarre to contemplate. One thing you can count on with
The Vintage News: they will NEVER explain anything to you. That might lead to a serious case of education.






Oldest Bra. Source Institute for Archaeologies

The bra was discovered under the floorboards of an Austrian castle in 2008. There were four linen bras decorated with lace found in a pile of more than 2,700 different textile fragments in between the floor boards in Lengberg Castle. Researchers believe that the bras date somewhere between 1390 and 1485. During that time, they were called “breast bags”. All four of the bras include distinct cups and shoulder straps, while two other items are more of a combination between a bra and short shirt.




Maybe it's the flimsiness of the prose, or - oh hell, we KNOW this isn't true because nobody wore bras then, they didn't exist, it's obviously just a modern bra that someone boiled the hell out of. For all I know, it's the way they're wearing them now. And sticking an old bra under the floorboards strikes me as a hell of an odd way to get rid of it.  Austrian royalty in 1390 had some very peculiar habits.


So NOW can we got on with something interesting? It insulted me to read that these are the Oldest Pants. What about Otzi?



Otzi's pants were not only old - they were funky. He knew how to wear them when he was stepping out on the tundra. Otzi has been horribly misrepresented in all those so-called reconstructions. In my heart, I know he was a romantic with a melancholy expression. Kind of like THIS:






So MY Otzi looks like a Gary Oldman with a slightly higher hairline.




NEWS FLASH. Those socks? Nuh-uh. They're silicone oven gloves from Ikea.